Local Search Support Ridge

Understanding the Shift in Local Search For years, local search has been about proximity. A user types "coffee shop near me" and Google delivers a list of nearby options. That part hasn't changed. What has changed is how Google decides which businesses to show and how users interact with those results. The old signals - a Google My Business listing with a few reviews, a consistent NAP across directories - are no longer enough. Google now factors in search intent, content r